SPRING WINDOWS// URBAN OUTFITTERS
"These windows are the best of the "best ofs". I appreciate the attention to detail and the ability to elevate the store's design. This is what our brand is moving towards in the future."
Chief Officer of Brand Experience, UO
"These windows are the best. I'm glad to see the company recognizing it as well."
Midwest District Manager, UO
st. louis, missouri
THE BRIEF //
To plan, design and execute a window display given the prescribed materials of handmade solid wood blocks, plants, conduit and newsprint. Parameters included a $600 budget, requiring the use of low-cost/no-cost materials that were easily sourced, and a process that could be easily replicated.
Sketched plans and elevations, presented the concept, and a labor and material plan that stayed within budget. Sourced white tissue paper, discontinued product and old newspaper to use in the installation, all from within the store.
Given the assigned materials, I felt that it was necessary to soften the overall aesthetic. I was inspired by hand-woven macramé wall art.
"Best of Spring 2014" in company, presented to all 5 brands in the annual all-company meeting.