SPRING WINDOWS// URBAN OUTFITTERS

FEEDBACK //

"These windows are the best of the "best ofs". I appreciate the attention to detail and the ability to elevate the store's design.  This is what our brand is moving towards in the future."

                                      ~John Hauser

Chief Officer of Brand Experience, UO

"These windows are the best. I'm glad to see the company recognizing it as well."

                                      ~Rob Pavarud

            Midwest District Manager, UO

 

 

st. louis, missouri

THE BRIEF //

To plan, design and execute a window display given the prescribed materials of handmade solid wood blocks, plants, conduit and newsprint.  Parameters included a $600 budget, requiring the use of low-cost/no-cost materials that were easily sourced, and a process that could be easily replicated.

PLANNING //

Sketched plans and elevations, presented the concept, and a labor and material plan that stayed within budget. Sourced white tissue paper, discontinued product and old newspaper to use in the installation, all from within the store.

INSPIRATION //

Given the assigned materials, I felt that it was necessary to soften the overall aesthetic. I was inspired by hand-woven macramé wall art.  

ACCOLADES //

"Best of Spring 2014" in company, presented to all 5 brands in the annual all-company meeting.

UO//SPRING '14 WINDOWS