"The Party design and execution was my favorite, the best I've ever seen."
Visual Director, FP
THE BRIEF //
To design, plan and purchase materials for the 2017 spring set. To manage the teams that installed display for 28 stores across the country.
Managed and participated in the installation of display at 6 high volume stores. Supervised installation of the basic display set and personally enhanced the set by handcrafting the lighting elements, and the entire party set.
Designed and presented concept layouts, windows sketches and timeline for executive review. Personally constructed the prototype for concept proof at Home Office January of 2017.
Recognized by Home Office as an example of a successful, high profile rollout.
Inspired by fringe installations by Saatchi Art, and mirrored disco balls of 70's.