LANDING UPDATE// URBAN OUTFITTERS
"I cannot get over this landing. It's the best I've seen and makes the space feel so grand!"
Midwest District Manager, UO
st. louis, missouri
THE BRIEF //
To plan, design and construct a new landing that showcases the products that make up the Urban Outfitters' lifestyle. The landing is the focal point of the store, illustrating who UO is and what the company represents. Special consideration must be given to elevating the buying experience, with accessibility to product being the main focus.
Presented inspiration, overall floorplans, elevations, digital mock-ups and budget. Consideration had to be taken for the scale of the project.
Inspired by Piet Mondrain's experiments in cubism from the early 1900's. I was selected to prototype this idea at the UO Harald Square, NYC store opening, then refine it for the STL store.
"Best of Spring 2014"